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Motley Fool Global Gains / GGM: Global Gains Philosophy


Subject:  Re: Investment Biker Discussion Date:  5/29/2009  2:41 PM
Author:  TMFCogitarius Number:  1742 of 5166

Tim: "I thought of that observation when I read this passage from Rogers because it's certainly true that while you seen enormous amounts of Western logos on the coast, they're much rarer in central and western China."

As in any emerging market, that's primarily a function of commercial media access. Once commercial TV blankets a region, the big spenders ramp up distribution and merchandising and blitz the airwaves to trample all over the local brands.

'When an elephant enters its kingdom, even the lion gets out of its way'

I wish I had a dollar for every country /marketing manager that's tried - in vain - to argue "it's different" in his/her market. :-)
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