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URL:  https://boards.fool.com/feb-ford-incentives-29150431.aspx

Subject:  Feb Ford incentives Date:  3/5/2011  5:18 PM
Author:  TMFGebinr Number:  258 of 1287

Courtesy of Doug (TMFThump) from the SA Ford board:

Honda - $1979 +8.9%
Toyota - $2003 +11%
Ford - $2542 -9.7%
Chrysler - $3052 -14%
GM - $3732 +12%

While that's a higher number than the January level outlined in my purchase article (http://www.fool.com/investing/general/2011/02/23/rising-star...), the trend of YoY declines still holds true.

High incentives just to drive sales is a long-term losing proposition because it conditions buyers to expect them and it lowers margins. I'm glad Ford is holding the line on reducing these.

Cheers,
Jim
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