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Subject:  ROKU Buys Dataxu, a TTD competitor Date:  10/23/2019  2:19 AM
Author:  Capitalism Number:  60876 of 63722

This news today seems like a negative for TTD. Dataxu is a DSP/programmatic competitor. ROKU is clearly planning to bring programmatic ad-buying in-house. They may still continue to work with TTD, but they will certainly favor advertisers buying through their newly-acquired Dataxu platform.

Roku is buying ad tech company Dataxu in $150 million deal

Roku is buying Dataxu, a platform that lets marketers plan and buy video ad campaigns, for $150 million in cash and stock. The deal was announced Tuesday morning. Roku shares were up more than 2% Tuesday morning.

Boston-based Dataxu, a demand-side platform, provides marketers with automated bidding and self-serve software to manage ad campaigns programmatically across digital platforms.

Roku said buying Dataxu’s platform will complement its existing ad platform and give marketers a software solution that lets them plan, buy and optimize ad spend across TV and over-the-top providers. The company also said Dataxu’s team includes “strong talent” in software engineering, data science and analytics.
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