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Subject:  Magnite Making Its Move Date:  11/19/2020  2:49 PM
Author:  rockleppard Number:  73615 of 78042

Hi all,

I posted this to another premium board today but thought it might be of interest here as well given Magnite has been discussed some here in recent weeks and also because many of us are in TTD. Hope you find this interesting.

Please also reference a MGNI article today from the Fool as well.

Well it certainly appears that investors are accumulating Magnite this month. The stock has risen more than 40% from $9/sh as investors now appear to realize how well positioned Magnite is as the leading sell-side programmatic advertiser. MGNI is incredibly well positioned in CTV, and with big content provider ad customers like Disney and many many others. And you can bet, as CEO Michael Barrett intimated during the earnings call, that major announcements are coming soon relating to their expansion and growth with such major customers everywhere.

This folks is a massive market opportunity as the world shifts its ad dollars to CTV and other electronic means. And if the walled gardens of Google and Facebook ever get compromised from an anti-trust perspective, companies like TTD and MGNI will have another enormous tailwind to ride IN ADDITION TO their current significant market opportunities.

So the net of it is that I believe the money going into TTD and MGNI this month (and past year) is 'smart money' that realizes these trends and wants to invest with the two leading companies driving such tech-enabled and strategic advertising change.

Fool on!
VERY long TTD and MGNI
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