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Subject:  Re: Magnite Making Its Move Date:  11/19/2020  3:11 PM
Author:  rockleppard Number:  73617 of 77930

FYI, MGNI and TTD business models are different. MGNIs gains might very well be TTDs losses. At least that’s the way it was explained to me. TTD big into mobile and apps, MGNI is a CTV model.

TMB, respectfully, you couldn't be more wrong. TTD is the largest demand-side platform (DSP), and MGNI is the largest sell-side platform (SSP). TTD works on behalf of companies looking to advertise, while MGNI works on behalf of publishers seeking to fill ad space. TTD and MGNI WORK TOGETHER within the advertising marketplace/ecosystem to fulfill buy-sell orders. In fact TTD has stated recently in articles and releases that MGNI is an important partner with whom they are expanding.

Both TTD and MGNI have well-developed CTV capabilities, and they are growing 100%+.

Please consider reviewing some of the content on this Board and the premium sites for more details as they detail all of this more fully.

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