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Subject:  Re: Magnite Making Its Move Date:  11/27/2020  8:29 PM
Author:  BobbyBe Number:  73808 of 77914

The reason that demand side is bigger than sell side is apparently that the big sell side accounts don't need an SSP. They are able to just go direct to the DSP. The SSP functions as an aggregator for advertisers who trade in smaller volumes. At least that's what I'v surmised.
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