BenDubya,
I spoke to my niece, a passionate fan of the company, who talked about the radical improvement of the value of the boxes as her personal shopper, whom she called affectionately by her first name, got to know her. Also, as thousands of identical profiles pile up, they’ll surely be able to better serve future customers with less personal shopper intervention required. In my niece’s experience she was regularly keeping 5 out of 5 items per box. I think the human touch is not a hit to margins, but a key part of the reason there are any margins. And as future generations buy clothes, this may very well be the way they shop. Going to department stores is a royal pain in the bottom.
BD