I think what I see in that article is:
1: There are some hardware processes and companies who have methods of removing carbon from the atmosphere and storing it where it doesn’t easily get back into the atmosphere. Several companies with several hardware processes are named.
2: Demand to those companies is defined as, “We will pay you to pull more out”. That demand is not a business decision. It is a charity (albeit a good one) decision.
3: Stripe is a fintech transactions processor company. As a charitable move, they are donating some money to create more demand for carbon removal.
4: They are now offering the opportunity to their customers to also donate.
Your last paragraph mentions several big name companies who are signing on to donate too.
Question: When they mention the words “carbon market”, are they discussing a marketplace of carbon credits that are bought and sold, as in “cap and trade”? Or is this strictly a kindness to the earth charitable endeavor?
Thanks