Many thanks Cleverbear1 for the input on SHOP - very interesting article and your own take on it Saul. Totally against my rules of course!
I think the market will be wary of it for some time until it eventually proves itself (earnings). Now might therefore be a good time to average down a small flutter.
I really try not to do this sort of thing. Over the years my weakness for a flutter on the horses has not been helpful although mercifully I have always kept the bets small.