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A sales person for a competitor to CISCO told me that the Gartner Group just released a report indicating that by the year 2001, Cisco will sell 30% of its products based solely on its brand name recognition.

It just occurred that Cisco could take a page from Intel's book and allow manufacturers to put a Cisco Outside sticker on any box with a modem or NIC in it. Boxes like that need not even contain any Cisco products.
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