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The above is an interesting piece, and I tend to agree Apple shouldn't necessarily buy NFLX (although, at the same time, I see the only potential buyer for NFLX as being Apple).

What fascinates me most, though, in a general sense, is how authors of such articles aren't necessarily consistent (that's not a slam, we are all like that, me included).

I tend to have been against acquisitions. Even when Iger bought Pixar, I said the same thing that this article is saying about Apple: Disney should have saved its money and revive its own content. Since I have no say/power, I tend to go at some point with the CEO and just root for the acquisition. I am a happy shareholder of Disney and have no problem today fantasy-plotting what Disney should do next with Marvel/Lucasfilm/etc. I'd love to know what the author thinks of Disney buying Fox's IP assets/platforms...I get the Disney is different argument, but on a debt scale, was it a great move? Apple, at least, would seem to be able to either take out Netflix more easily or perhaps take a significant stake in the company. (For my part, I'm not necessarily the biggest fan of the DIS/FOX transaction as an idea, but quite frankly, consolidation is the trend, it's fun to watch, and I'm going with it.) I'll add too I fully expect the next CEO of Disney to be acquisitive, further expecting that a run for Sony Pictures will be made, or at least an acquisition of the Marvel stuff that Sony owns.

The other aspect to consider, too, is: should Apple/Cook have seen where Netflix was going and bought the company early, or take a controlling stake, or do some sort of deal? I mean, if the Gardner brothers very intelligently promoted Netflix as a stock, why didn't Cook see it? I'm not second-guessing Cook, I'm just saying it's odd, isn't it, that the really smart CEOs who control the money at the biggest companies don't perform venture-capital moves better than the venture capitalists. Nothing wrong with it...just odd. I guess we can tally it up as an opportunity cost.

Anyway, I know the Fool likes to go against analysts, so just wanted to post this defense of analysts who perform thought experiments. I love think-pieces like that. I want anyone who has a platform to write about what Cook should have done or not done. It doesn't matter whether it is right or's just entertaining. And I do appreciate this counterpoint from the author of the Fool article, his article is also of value...
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