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Like being in hot water?

The typical hot-tub buyer is college-educated, between the ages of 35 and 54, and has an income of at least $ 75,000, according to the Association of Pool & Spa Professionals, a trade group in Alexandria, Va.

The 417,000 units sold and installed last year were an 11 percent increase from the 374,000 the previous year. There are about 5 million hot tubs in the country, according to the association's survey, and owners spend at least $ 509 million annually on products and services for them.
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