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After, "we're going to help you with the total cost of ownership" by offering to let you pay up front for scheduled maintenance.

By the time it was over, they were pushing a 10+% increase in the bottom line. But, of course, "it's like that everywhere because car's are so much more technologically advanced." Our jaws were dropping.

Prepaid maintenance is generally a fair deal and easy to do the math to make sure it is.

Service contracts and other 'insurance' products are big profit for all dealers. It doesn't mean they don't provide value for the buyer though. They are correct that repairs can be expensive, but it is about managing your risk and deciding if you want to pay $xx every month for sure or $xxxx at some point in the future IF something breaks.
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