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All in all, the thumbprint was MUCH easier.

Again, not even close to true.

All I think this says is that for a group of people, fingerprint sensors work better (depending on how the device is used) & for others facial recognition is the preferred solution. All of which is fine.

The iPhone X is opinionated - perhaps a little too much IMO. Apple could have placed a fingerprint sensor on the back of the phone - this is a solution that Android phones with facial recognition have done e.g. Samsung's finest or even the OnePlus 5T. Granted Android facial recognition isn't as comprehensive as FaceID (which has a lot of additional hardware in support) but these days it's not as far off as one would expect (given the lack of additional hardware.) However the advantage that including TouchID for the X in addition to FaceID is that 1) people wouldn't need to choose right now & not before purchase; 2) it would enable Apple to collect telemetry about use of both sensors & whether that changes over time & 3) it's possible that people use both, say FaceID normally, but TouchID in the pocket with Apple Pay. It's not as if there is much of a profit constraint on a $1000 phone.

This is not the first time that Apple have felt the need to be *overly* opinionated - to potentially negative consequences. Take the 'innovative' Mac Pro that's subsequently viewed as a failure (over time.) Apple could have built what 'Pros' were requesting (perhaps a more compact yet still easily upgrade-able cheese-grater Mac), however the released Mac Pro innovated itself into a dead end (upgrade-wise & thermally.) It's one thing to be very opinionated when the trend is clear (floppy disk use is dropping fast so let's get rid of it in favor of a USB drive) it's another when you are trying to 'guide' development. Hedging your bets has value too.
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