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You wrote, This is what I'm talking about.

AC *it wasn't about my credit changing*

This looks like they want you to volunteer to give them access to accounts you have with 3rd parties that don't report to them... This may or may not boost your credit. Also whether or not that does you any good depends on whether the scoring model a prospective lender uses would even consider the information.

What this does for Experian seems obvious though. Having more historical data on consumers than their competition in theory increases the value they offer to lenders. So this also becomes a marketing tool for Experian when they sell their knowledge about you.

As a potential lender, the problem I see with this data is that it suffers from selection bias, so it may not add significant value as it can inappropriately skew results. But I'm not sure many lenders are sophisticated enough to understand the potential risks using this information might present.

- Joel
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