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According to this report AMD is not gaining marketshare against Intel in notebook computers despite improving their product. When you read the reason why, at least from the author's opinion, it is the same exact reason why it will be difficult to gain marketshare from Nvidia as well in GPUs

Notebook computers are sold as pre-built systems from computer makers, so winning in the notebook computer market means a company has to win at a platform level.

The reality is that Intel's portfolio of products that it can bring to bear in the notebook computer market is much broader than AMD's. Intel not only builds the processors, it also invests significantly in developing reference designs for the system vendors to build off of. In addition, Intel offers complementary components such as Wi-Fi chips, NAND flash, Optane memory, LTE chips, and is increasingly co-developing things like lower-power displays with major ecosystem partners.

AMD simply can't, at least right now, afford to develop the breadth and depth of platform technologies that Intel can.

And it makes one wonder, if AMD cannot compete with Intel due to lack of resources, then how is AMD going to compete with Nvidia in GPUs when those limited resources are spread over two separate and immensely expensive product categories, with AMD not focused entirely on one or the other?

More than this, brand power:

The strength of Intel's brand among consumers makes it more likely that if a consumer has to pick a computer, that consumer will recognize and trust the Intel brand and go with the Intel-powered computer.

Moreover, Intel's brand strength isn't just a product of Intel's past successes. If you look at how much Intel spends on marketing compared to AMD, they're not even in the same ballpark. In 2017, Intel spent a whopping $7.47 billion on marketing, general, and administrative expenses. AMD, on the other hand, spent just $511 million -- less than 7% of what Intel spent.
It's just difficult for AMD to fight Intel's sheer brand power and marketing muscle in the personal computer market, and in particular, the notebook computer market.

Just substitute in Nvidia for Intel. Absolutely Nvidia has to be considered a Gorilla in the Intel sense of the word. Nothing new here of course, but a different perspective to understand how that conclusion is reached. Where is the real competition to Nvidia?

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