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AMD IS GOING TO RAISE PRICES in a little over a week. Before you wonder if the sky is falling or not, it isn't, trust me. On July 26th, prices on 2800+ and up Athlon XPs will go up. In a not quite as cunning as they might think plan, it won't really affect you much.

The point is that all of these chips will now be called Sempr0ns, even though they are pretty much the exact same thing as before. If you want an XP, you pay more, Sempr0n, you pay less. I guess they must have gotten a sweet deal on the ink they print on the chips with, that would explain it, or not. µ

Seems very good news going into the stronger half of the year. If AthlonXP (or now Sempron) ASPs continue on the rise, while Opteron/Athlon64 ASPs remain above the $200 level, we just might get to that magic $100 ASP before year end.

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