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No. of Recommendations: 1
We the customer should not be treated as a test tube. There are other ways this company could have determined market type without hurting its image. The fact is they advertised without any strings for customers to meet a requirement for free trades. Did they say there is a time limit on this offer? No!! Did they say we are testing the market. No! Did they give themselves an out by advertising for customers who will buy a minimum of 25 shares under the free trade proposition. Nooo!! When deciding on a limitation did they say all of those who signed on will be given a limit of 25 trades per month and any new customers will get a hereafter limit of 10. No! (The latter in case anyone does not know is a typical method used by mutual funds but not when they make a mistake but rather when they merge with a no load.) Mistakes in sizing the market should cost American Express because we the customer need to be treated fairly and courteously. This is not the Army during war-time and I am sure American Express knows it. Could it be they have legal or political help in the wings. This not the first time they have left a market unfavorably. How many drastic steps should they be allowed to make to develop a more favorable market at the expense of their customers???
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