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American Express just announced that, starting later this Fall, they will allow you to make buy transactions for free -- if you have $25K in assets with them. Sell orders will probably stay at the current price of $24.95 (free if you park $100K with them).

Obviously, $25K is a steep barrier for many people, but for those who can get past it, this may be the way to build your own DRIP with no transaction costs -- for ANY publicly traded company, regardless of whether the company offers a DRIP or not. And it certainly beats the DRIPs which charge significant fees.

Anyone else following this?

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