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The company had IPO only a few years ago and did well for a while. But their celebrity family tree program was not renewed for the season.

Ancestry does a great job, but growing earnings every year is tough for a genealogy site. They need a measured expansion plan to allow time for new investments and new services to catch hold, earn a following, and deliver earnings. A private company can do this better.

Other reports indicated Ancestry recently acquired and a photo posting site.
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