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And, aside from the Berkshire reputation for paying, it isn't clear that Gen Re distinguishes themselves in what is a difficult market.

In reinsurance, you're buying promises. When one company is head and shoulders above any other company in being sure to keep that promise way into the future, that's the main issue, I'd say. Maybe not for everyone; some short-term-minded CEO's may not sweat it too much if any failed promises are likely to land on his successors shoulders. But for those that want to be certain of the promise, there is only one choice.
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