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And having a bunch of NRA ads taking about how Romney is going to keep our citizenry armed to the hilt is really going to help him with independent voters. Run with that.

The only demographic that is even close to being anti-gun are hard-core liberals. Independents and Conservatives are comfortably pro-gun (per Gallup), so I don't think it will hurt Romney with Independents.

I also don't think it'll be a major issue though, for those who do see it as a major issue odds are they aren't undecided. As always it's about the economy mainly, and per a CBS Poll Romney won decidedly on that point.
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