No. of Recommendations: 3
And let’s look again at “moat” since there is a great deal of angst about this issue and all these “substitution threats” that for some reason.....havent substituted as yet.


Here may be 2 reasons:

2. Moat
Capitalism is brutally competitive, which is why it's incredibly important for businesses to build a durable competitive advantage in order to protect its profits from current and future invaders.

I think that DocuSign currently has two competitive advantages in place:

High switching costs: DocuSign offers its client more than 300 prebuilt integrations with a number of highly popular applications that are made by tech giants such as Microsoft, Oracle, Salesforce, and more. The company's focus on seamless integration with other leading products makes its own software very sticky. This is one reason why the company boasts a dollar-based net retention rate of 115%, which means that its clients not only stick around from year to year but also spend more on the platform over time.

Brand: In 2016, Forrester Research published a report stating that "DocuSign is the strongest brand and market share leader: the company name is becoming a verb." This high level of brand identity should allow DocuSign to stand out in the marketplace.

High switching costs, seamless integration with gorillas, brand identity to the point of being a “verb”.....”did you Docusign that contract?”.

Just a bit more for consideration.
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