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Another reason people would listen is because when they are on the infield, they cannot see the whole track. They will listen to the radio at the race so that they know what to expect when the racers round the corner.

On top of that, the radio broadcasts can feature in-car/pit crew audio feeds. So, even a person watching at home could tune into a channel to hear the "inside" information. Die hard fans who attend the NASCAR races already go through the trouble of buying fairly expensive scanners that work like police scanners, but have features making them suitable for picking up the feeds between the driver and crew. I suspect it greatly increases the fan's feeling of involvement in the action.

These fans already spend 200-400 dollars for a scanner and a NASCAR-styled headset, just to use at the track.

The possibilities for SIRIUS to feature several channels of these feeds is endless, and if it is worthwhile the word will quickly spread among the NASCAR fans.


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