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Another reason why many of the traditional car companies are going to lose out as cars become more like computers (besides the EV transition).


Nothing keeps a traditional car company from offering OTA updates. In fact, many of them already do (mostly SOTA updates) and those that don't are adding such.

The fact that Porsche can't do better than every 3 years for their GPS maps is telling.

You are conflating two different things: The old OTA for just maps on ICE cars and the new OTA for their EVs. Porsche offers OTA for their EV Taycan. They rarely do it but they have the capability. They still want you to bring in your EV for any major software update.

Again, nothing requires that Porsche keep that current methodology and it is fair to assume that if they lose business over such, they will adapt.


https://corporate.ford.com/articles/products/over-the-air-so...

In 2020, Ford will begin equipping most redesigned vehicles in the U.S. with advanced over-the-air update capability for quick and easy wireless upgrades that can help enhance quality, capability and improve the ownership experience over time while reducing dealer trips

Ford becomes a leader in launching bumper-to-bumper, over-the-air updates for nearly all vehicle computer modules, including conventional gas-engine vehicles
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