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Anyone trying to sell you gold inside your 401k or any other account via some advertisement is fishing for a sucker. Stay away.

If you want to buy gold, there are many reputable options that would never stoop to advertising.

That being stated, why in the world would you want to buy gold in your 401k? Gold is a pure speculation play. It doesn't generate earnings, it pays no dividend, and the only way a person makes money on gold is for someone else to think it is worth more than you do.

Not suggesting a person can't make money speculating on gold, but you might be loser in gold for a very long time before you are a winner. Look at where prices where just a few years ago when everyone was expecting (hyper)inflation. When that didn't happen, gold lost 30% and has not recovered.
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