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Apple Wearables Segment Drives Growth

The Wearables segment is comprised of Watch, AirPods, and Beats. In Jun-19, Apple reported “accelerating wearables growth of well over 50%.” We estimate the actual number was 52%. Takeaway: Wearables is an important component of the Apple growth story. It’s about half the size of Services (we estimate 7% in CY19) and growing at twice the rate (we estimate 39% in CY19).



That isn't much of a surprise when you stop to notice almost everyone has an AppleWatch. Seriously, look around and you will be amazed at how almost everyone seems to have an Apple Watch. Also, many insurance companies are literally giving them to their customers for free, as are many companies. The AirPods were an instant hit because NOBODY likes wires!

So yeah, I'm not surprised about the growth in the wearables.

Kathleen
Love my watch for loads of stuff, but one of the best is logging into the secure systems everyday. Tapping the watch is much faster and easier than unlocking the phone, finding the app and logging in. Since I probably log into secure systems about 20 times a day (not kidding), that is a huge thing for me.
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