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assuming the company in question is BBI, i can only add that their online rental service might be gaining traction. they've finally figured out how to turn their brick-and-mortar into an advantage (they offer an extra free selection to anyone who brings a DVD back to the store, as opposed to putting it in the mail - by doing so, at least getting you in there, hoping you'll be dumb (or rich) enough to buy Ben & Jerry's for $5)!


possible the stock's not as bad as it seems?



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