Message Font: Serif | Sans-Serif
No. of Recommendations: 0
At some point--perhaps when it has grown beyond the point where the individuals with similar ideals can no longer hold onto the reins? or when it is swallowed up by some Wall Street deathstar?--all sight seems to get lost of what was once an important part of why the business was founded. (For example, what's up with Sears and Land's End? Am I being naive in thinking that a genuinely upstanding company has buckled under?)

Actually, I was pleasantly surprised recently when I heard the former CEO of Odwalla speaking about their takeover by Coke last fall. Coke has not touched the culture that Odwalla had established, and has in fact invested more money in their manufacturing processes and plans to role out an organic product line soon. Yes, Coke is going to sell an organic juice! I think that's awesome!! So Coke bought a company that they saw value in as it was being run. Not to change it and assimilate it. Yes, they still sell expensive sugar water as their main product, but it's a step in the right direction IMO.

Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.