What events caused BofI Holding to change its name (eff 9/12/18)? The price has been falling steadily for a few months but it wasn't worrysome. But the name change is worrysome. Have I missed something? To me, a name change is a pretty big deal - especially when it means giving up a very easy to remember name for a nondiscript one. What's going on?
I just found this...“Our new brand better reflects the diversity of our existing businesses and aligns more closely with our strategic vision,” explained Gregory Garrabrants, President and Chief Executive Officer of Axos Financial. “As a technology-driven financial services company providing a diverse set of innovative products and services to personal, business and institutional clients nationwide, Axos Bank will continue to focus on the utilization of technology to evolve the banking experience.”Axos better reflects "technology driven" than bank of the internet?
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