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This just in:

It would seem common sense that a company that has a closer relationship with its customers would perform better. The Brand Intimacy report from market research firm MBLM confirms this. The report reveals that if consumers feel a strong emotional attachment to a brand -- what it terms "brand intimacy" -- that company enjoys better financial results than those that don't. MBLM reports that the most intimate brands produce higher revenues and earnings and better stock price performance than non-intimate brands. The report identifies the top companies that have most successfully created and sustained that connection with their customers.

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