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Bayer's Big Drug Boo-Boo
By Brian Lawler
October 16, 2006

The perception that a pharmaceutical company is withholding information or acting nefariously can be extremely damaging, as it can erode confidence and trust in the whole industry. The best example of this phenomenon occurred with Merck's Vioxx. Now, Merck has been inundated with more than 14,000 lawsuits related to the drug's use, and a perfectly good drug is completely off the market.......
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