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Brand Overkill at Tiffany?
By Alyce Lomax (TMF Lomax)
November 23, 2005

The holiday season looms near, and what better time to think of one of the ultimate gift destinations, Tiffany (NYSE: TIF)? When it comes to branding, Tiffany's is top drawer -- just think of that eloquent blue box that surely shows up under many a tree. That's why the contents of its holiday catalog this year startled me.....
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