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But can you really protect a letter combination? Doesn't seem right.

Actually, French Connection UK pulled off a brilliant marketing re-invention doing precisely this. French Connection was an unremarkable brand in the UK until someone had the idea to re-brand themselves FCUK, so that people wearing their T-shirts made you check twice when the bold letters caught your eye. I understand they copyrighted not only FCUK but every combination of those letters! Now if they got a royalty for each utterance.....;-)

Anyway, greetings from Fool UK!

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