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Can someone explain this?

MALIBU, Calif.--(BUSINESS WIRE)--Nov. 4, 1999--JAKKS Pacific Inc. (NASDAQ:JAKK - news) reported that a previously announced three-for-two split of the company's common stock, in the form of a stock dividend of one-half share for every share held and payable to all shareholders of record as of Oct. 27, 1999, has become effective as of today.

I thought a 3/2 split meant that 2 shares at $15 each (total $30) now equals 3 shares at $10 each (still total $30). This seems to say that 2 shares at $15 each now equals 3 shares at $15 each (total $45). Is that so?

If not, what happens to shares I bought after 10/27 but before today?
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