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CEO ego
Sad, but that might be true.

One thing to note - this guy is from Apple and was instrumental for the Apple Store's success. When have you ever, I mean EVER seen a discount coupon for the apple stores??? Never, is the answer. I hope Ron Johnson realizes that Apple had a strangle hold of the market, with virtually no competition for a long time. I can buy Levis anywhere.

Coupons are very important, especially the older generation. My mom used to drop off the JCP coupons she gets in the mail and tells me to buy a new shirt. It's that attractive. She has not shopped at JCP every since they stop sending out the coupons. Their prices are attractive no doubt, but if the customers doesn't even go in your store, they won't know.
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