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According to Dow Jones, AB InBev has seen some customers trading down to cheaper brands like Busch and Natural Light, while Bud Light may be looking at its first ever decline in annual sales.

CEO Brito, however, says he's not bothered by that because “Execution in the marketplace has been ahead of our expectations”, and thinks the launch of Bud Light Lime is cannibalizing the mother brand. Since Light Lime is 20% pricier than Light, he'll take the extra margin any day.
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