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Changing consumer sentiment is the key to growth in the cannabis industry and comedy movie actor Seth Rogen and director Evan Goldberg have teamed up with Canadian pot company Canopy Growth (CGC - Get Report) to make that happen.

Canopy announced Wednesday that it was partnering with the comedic pair to found Houseplant, a new brand of recreational cannabis.

"Houseplant is a passion we've brought to life through drive and dedication," said Rogen, co-Founder of Houseplant. "Every decision we've made for the business reflects the years of education, first-hand experience and respect we have for cannabis."

The company said that Houseplant is dedicated to product quality and consumer education with plans to launch three strains in the coming months.
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