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Cherrypicking is illegal, but creative marketing towards other populations (nonmedicare) so far is still within industry standards. I haven't seen any of the direct marketing such as what is commonly used in the media by large HMO's, by MDM affiliates, but direct contracting with certain industries may leave the management group at less risk than taking the entire population on. Younger, healthier populations that also tend to be transient are very good examples such as resort employees. Unfortunately this model will also probaly change markedly, given the emerging number of MD owned groups who are now testing their mangement skills by contracting directly with large industry populations.
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