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I didn't follow all your references but it seemed like you are commenting on ease of use for those wanting to advertise on Ask, right? I'd be more interested in how easy it is to use the product to find something and how the "somethings" compare to those found by Google.

My understanding is that IACI wants to use the search product to drive people to its other sites. That, of course, only works if they can lure people from Google, whose tool bar has become only a default on PCs. Can they?

-- Dale in Woodville
(who uses G from laziness but plans to try Ask)
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