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I'm seeking opinions from the board.

Over the past few years, I have been presenting seminars to business attendees. The topic is something that is of interest to many businesses in particular industries and the interest is driven in part because the knowledge gained in the seminar assists the attendee in complying with a complex set of government regulations.

There are others (my competitors) who provide the same type seminars.

The usual charge is about $195 for the one-day abbreviated version of the seminar or up to $495 for the three-day advanced version of the seminar.

A big chunk of that $195 to $495 fee goes to the expenses of presenting seminars - printing flyers, renting mailing lists, mailing, handling phone calls, processing registration, preparing materials, renting hotel meeting space & AV equipment, etc.

I am in the final stages of developing this seminar so that a buyer can receive it online at their own pace and convenience.

I haven't yet decided the price I will charge, although it will likely be less than $50.

In writing the sales copy that will appear on the website, I plugged the benefits of the low price by comparing it to the $195 to $495 fee often charged for attending seminars on the topic.

Then I decided that may make potential customers think my online version is not a good value because the price isn't high enough.

Then I changed my mind and decided to leave the comparison.

Then I changed my mind again.

So what about it - should I mention the cost of the seminars as opposed to my online presentation? If Yes, how should I word the copy?


ShelbyBoy
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