Skip to main content
No. of Recommendations: 0
I'm seeking opinions from the board.

Over the past few years, I have been presenting seminars to business attendees. The topic is something that is of interest to many businesses in particular industries and the interest is driven in part because the knowledge gained in the seminar assists the attendee in complying with a complex set of government regulations.

There are others (my competitors) who provide the same type seminars.

The usual charge is about $195 for the one-day abbreviated version of the seminar or up to $495 for the three-day advanced version of the seminar.

A big chunk of that $195 to $495 fee goes to the expenses of presenting seminars - printing flyers, renting mailing lists, mailing, handling phone calls, processing registration, preparing materials, renting hotel meeting space & AV equipment, etc.

I am in the final stages of developing this seminar so that a buyer can receive it online at their own pace and convenience.

I haven't yet decided the price I will charge, although it will likely be less than $50.

In writing the sales copy that will appear on the website, I plugged the benefits of the low price by comparing it to the $195 to $495 fee often charged for attending seminars on the topic.

Then I decided that may make potential customers think my online version is not a good value because the price isn't high enough.

Then I changed my mind and decided to leave the comparison.

Then I changed my mind again.

So what about it - should I mention the cost of the seminars as opposed to my online presentation? If Yes, how should I word the copy?

Print the post  


What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.