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copperpipe says

I just got my Dell flyer in the mail, y'know, the one EVERYBODY gets. Systems with CDRW and 15"monitor for $799. When people start thinking about that computer system for little johnny for Christmas and he said "I WANT CDRW!" they will save the $200 (20%) and buy a Dell. Priceing will make a difference this Christmas. Dell also has a great commercial out showing this off. Apple needs an $800 CDRW imac to compete! Marketshare needs competitive pricing! I dunno, maybe i'm just panicing, but I wonder how well Apple is positioned for Christmas.

Market share is good, but they still have to make money on each sale and not cannibalize their more profitable models. We don't know their COGS so it's hard to judge what their pricing "should" be.

Also, Apple has tried under-$1000 iMacs several times and always wound up taking them off the market because they found that the poeple who want a Mac are not very price-sensitive at that range. Or so I'm told.

And btw, remember how well the ibook did, and is doing, with the competitive pricing Apple has on it????

You betcha, and I would not be too surprised if a lot of people wind up buying an iBook instead of an iMac this Christmas.

crassfool
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