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Courtesy of HiHo on the Yahoo BRCD board:

Ready for some ancient tech trivia?

FUD = Fear, Uncertainty, and Doubt.

This acronym comes from IBM in the late 1960's and 1970's. At that time, IBM was the 800lb gorilla, selling 360-series mainframes. IBM's Sr.VP of Marketing/Sales at that time was "Buck" Rodgers. Because IBM also had a habit of being late introducing new products, many customers were held up implementing new products in their data centers, and, in some cases, had to wait up to two years for new products.

IBM had such strong name brand recognition, and a 90% market share in the mainframe market (sound familiar), Buck described his commitment to his customers by saying over and over again, "No one ever gets fired for buying IBM." Seemed to work for the first year, but as product delays got into the second year, Buck made a major change in IBM's culture. He resorted to pre-announcing future products to discourage customers from jumping ship and going with competitors' mainframe products. Buck's approach was described as, "Fear, Uncertainty, and Doubt" because he carefully crafted his future products reputation to outperform any existing competitor products.

FUD in it's purest form was a lie about how IBM would beat the competition, and probably resulted in the engineers at IBM having to jump through hoops to try and get the products to perform better than the competitors' latest releases.... :0

When you see people today talking about FUD, it's usually because the poster is attempting to describe something that is not public information and is crafted to discredit a competitor.


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