No. of Recommendations: 5
Hey Fools,

So, I'm in the market for a stay at home nanny (we are welcoming baby #3 in August :)), and it turns out that a stay at home nanny will be cheap for us to use than putting 3 kids in day care at the same time.

I asked around to friends and family, and got the same answer in 3 separate places on where to look for a nanny.

I posted a profile and job, and I literally have 6 names in my inbox with their information and credentials.

For me to message those individuals back I have to become a subscriber.

Turns out you can use for all kinds of stuff....pets, adults, babysitters, nanny's....etc.

So, I noticed there was an 'investor relations' tab and I clicked over. Turns out they just went public a few weeks ago.

Here is the S1 :

They report in a few weeks on 2013.

Without doing any real reading into the S1, there are a few things that I already like.

1) Top dog and first mover
2) Sustainable advantage (classic network effect)
3) Strong consumer appeal
4) Dominate brand
5) Strong balance sheet, including the newly raised $90 MM from IPO
6) Rapid growth

Plus, you get all of this VERY early. The market cap is under $800 MM.

Now for the bad:

1) Losing money
2) Once I get someone from do I keep subscribing to the site? In essence, its hard for me to see the recurring nature of the product.

On the flip side, they do offer tools to pay your caregiver, which can factor in taxes and such. That may be a reason to keep subscribing.

Any way, interesting company. I look forward to digging in more.

SA/RB Welcome Fool
On the flip side,
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