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I only know of CVS because I travel to the East Coast on a regular basis. In the major metropolitan areas I found that "CVS" was used interchangeably with the more generic "drugstore." There is strong brand appeal in cities like Washington, D.C.

So after one of my trips to D.C., I bought the stock. It has not been a high flier, but this has been a good year, and I am not surprised. They seem to provide good service (at least good service for the East coast), and have a nice concept selling prescription drugs in the back with grocery items and a smaller version of "one point shopping" in the front.

The concept works in urban areas because so many people are used to walking a few blocks to do their shopping. However, I wonder how they will do when they attempt expansion into suburban areas.

Walgreens thrives in suburbia because they own the real estate in good locations. People go to Walgreens as a stand alone store. CVS has some homework to do to make sure that their concept is successful in a different venue.

Other thoughts?

BWRobin
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