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Dannimal,

I don't think you goofed, although I came up with a different score when running the numbers for that quarter against AMD. More important than the disparity in our numbers, however, is the principle of not putting to much weight on a single quarter's results.

Let's look at the company over the past 4 quarters for a broader picture of what's happening with the company. Someone recently posted that www.goinvest.com has good financial data -- indeed, it does. Quarterly financial data is available for the previous 8 quarters.

I just ran the numbers. Here are the scoring results:

Brand
Familiarity 1
Openness 1
Optimism 1
Legitimacy 1
Inevitability 1
Solitariness 1
Humor 1
Subtotal 7

Financial Location
Mass Market Habit 0
Gross Margins 1
Net Margins 2
Sales Growth 0
Cash-to-Debt 2
Fool Flow Ratio 1
Your Interest 2
Subtotal 8

Financial Direction
Gross Margins 0
Net Margins 0
Shares Outstanding 3
Cash-to-Debt 0
Fool Flow Ratio 1
Expansion Potential 3
Subtotal 7

Monopoly Status
Gross Margins 4
Net Margins 4
Net Cash 4
Fool Flow Ratio 0
Convenience 4
Subtotal 16

Enjoyment 1

Total = 39

We now know that '98 was a "rebuilding year" for Intel. Lately, the company has gotten back on track with its gross margins among other things.

Although it probably seems like the Rule Maker Port is worshipping at the Temple of the Spreadsheet these days, the fact remains that a company really can't be boiled down to a single number. These rankings are meant as a guide, nothing more. Exceptions will arise, especially in situations like this where a company has an off year. In such situations, an investor must determine if business momentum is reversing or merely stalling. That's why we have these boards -- so we can discuss issues that aren't so black and white.

Fool on,
Matt
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