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1st...Disclosure: From a GM family and now I am a General Motors Dealer. Although I wish that GM would get more efficient in some areas, I love GM with all my heart.We have, and continue to hear about market share. I suspect we will hear more in the coming months. Is it just me or has this stock performed wonderfully? It seems to me that the "bottom line" has improved greatly. Remember...it ISNT what you sell...its what you keep.Onto market share...ie selling more cars. We all know that GM needs to get better at introducing new models quicker. Mr Wagoner is an awesome choice for CEO, and his team will bring this along. But, until then...lets change things already in existence.*Distribution. Now...I dont want to be just another dealer crying for more product. Look at the Bonneville!! The SSEI model is the one people want most, however out of 10 bonnevilles on a dealers lot, 2 will be SSEI.Trucks, forget about building more. I worked in the North for 7 years, and I needed 4x4 trucks like crazy. All we got were 2wd! Now...im a dealer in the South, and all we get is 4x4! I feel these are just 2 exapmples, dealers must do their part, but always know it is tough to sell from an empty shelf.*Personel. We all know "car salesman" arent the most brilliant folks. I respect the heck out of a car salesman. He takes heat from the customer AND his manager. Here is my point:INCENTIVES (which cost GM dearly) are awesome. No way we can compete without them. BUT, what if we took some of that money, and incentivized dealers and their staff? Look at the ad co-op program...it is a dream.They do this now...but at a minor scale.Set targets for the little guy...the salesman. I have 10 salesman on staff. If GM would set targets for:Sales VolumeProduct KnowledgeLongevityI BET ANYTHING you would see an impact. They do some of this now...but they should make rewards bigger, and more short term.Now...if you incentivize the dealer and salesman more, and iron out some of the distribution system...watch the market share go up.If and when Wagoner gets the product cycle straightened out....amazing things will happen. GM is an amazing company, our best days could be better.
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