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I just read a great business book about technology "The Innovator's Dilemma" (Christiansen). Technology companies chasing high margin products and going upscale are so focused on this that they miss the upcoming low end changes that will kick the stilts out from under their profit structures and product lines.

IBM and DEC suffered in the 80's due to PCs. Dell is doing well now, but they need to be in on the low margin innovative businesses because they CANNOT know in ADVANCE which way the markets will go. So the CFO is a winner today. Look what happened to Iomega - and its revolving door CEOs. The other message is that once a trend has been identified it is too late to get in on it. Except for Microsoft's about face on the internet, large companies cannot generally turn on a dime.

Nick Radonic
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