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I just got my Dell flyer in the mail, y'know, the one EVERYBODY gets. Systems with CDRW and 15"monitor for $799. When people start thinking about that computer system for little johnny for Christmas and he said "I WANT CDRW!" they will save the $200 (20%) and buy a Dell. Priceing will make a difference this Christmas. Dell also has a great commercial out showing this off. Apple needs an $800 CDRW imac to compete! Marketshare needs competitive pricing! I dunno, maybe i'm just panicing, but I wonder how well Apple is positioned for Christmas.

And btw, remeber how well the ibook did, and is doing, with the competitive pricing Apple has on it????

Dell rose $2.23, or nearly 11 percent, to $22.87 after issuing a news release indicating it will reaffirm third-quarter earnings estimates later in the day.
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