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No. of Recommendations: 2
Part I
Dell RM Analysis
Financial Analysis	Company Being Evaluated				Competitor #1	Competitor #2	Competitor #3		
									
			Dell						Compaq		Gateway Inc.	Apple		
			Current Period	Year-ago Period	Year-over-Year  Current Period	Current Period	Current Period		
			7/28/00		7/30/99		Growth		30-Jun-00	30-Jun-00	7/1/00		
Income Statement									
  Sales			7,670 		6,142 		24.9%		10,127 		2,141 		1,825 		
  Cost of Goods Sold	6,036 		4,788 		26.1%		 7,741 		1,643 		1,282 	
  Net Income		  861 		  724 		18.9%		   387 		  121 		  200 	
  Shares Outstanding	2,596 		2,575 		 0.8%					
								
Balance Sheet								
  Cash & Equivalents	4,316 		4,057 		 6.4%		 2,571 		  939 		3,826 	
  Current Assets	8,318 		7,405 		12.3%		14,032 		2,280 		5,157 	
  Short-term Debt	    0 		    0 		No Debt		 1,111 		    4 		    0 	
  Current Liabilities	5,732 		4,440 		29.1%		12,179 		1,582 		1,873 	
  Long-term Debt	  510 		  513 		-0.6%		     0 		    1 		  300 	
								
Cash Flow Statement								
  Operating Cash Flow	1,951 		1,999 		-2.4%		  (431)	170 	668 	
  Capital Expenditures	    0 		    0 		 N/A		  (502)	(154)	(76)	
										
Margins & Ratios . . .												Competitors' Average
  Gross Margins		21.3%		22.0%		-0.7	       23.6%		23.3%		29.8%		25.5%
  Net Margins		11.2%		11.8%		-0.6		3.8%		 5.7%		11.0%		 6.8%
  Cash-to-Debt		 8.46		 7.91		 7.0%		2.31	       187.80		12.75		 5.18
  Net Cash	      3806.0	      3544.0	         7.4%        1460.0	       934.0	      3526.0	      1973.3
  Fool Flow Ratio	 0.70		 0.75		-7.4%		1.04		 0.85		 0.71		 0.87
  Cash King Margin	25.4%		32.5%		-7.1		0.7%		15.1%	 	40.8%		18.9%
								
								
	Continue Here							
								
Ranking Rule Makers								
								
1) Brand	Points (0-1)				3) Financial Direction	Points (0-3)		
Familiarity		0				Sales Growth			3		
Openness		1				Gross Margins			2		
Optimism		1				Net Margins			2		
Legitimacy		1				Shares Outstanding		2	
Inevitability		0				Cash-to-Debt			2	
Solitariness		1				Fool Flow Ratio			2	
Humor			0				Expansion Potential		3	
  Subtotal		4				  Subtotal			16	
							
2) Financial Location	Points (0-2)				4) Monopoly Status	Points (0-4)	
Mass Market Habit	0				Gross Margins			0	
Gross Margins		0				Net Margins			2	
Net Margins		2				Net Cash			0	
Cash-to-Debt		2				Fool Flow Ratio			2	
Fool Flow Ratio		2				Convenience			4	
Your Interest		2				  Subtotal			8	
  Subtotal		8						
								5) Your  Enjoyment	1	
							
	  			Total Score	37	Third Tier	
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